Presentations
For this presentation, I collaborated with a local Tallahassee restaurant to develop a comprehensive Strategic Analysis and Integrated Marketing Communications (IMC) plan. Working alongside my classmate, I helped create a strategic campaign that included a SWOT analysis, marketing mix, target audience research, creative brief, and campaign concept. This project strengthened my skills in marketing strategy, brand analysis, collaboration, and campaign development for a real-world client.
For this campaign, I collaborated with classmates to develop a marketing campaign for Bonkers dog food. Our team created the concept of a nationwide pop-up bus tour designed to connect with dog owners across the U.S. by distributing free samples, branded merchandise, and interactive experiences for pet-loving consumers. This project allowed me to strengthen my skills in campaign strategy, experiential marketing, teamwork, and creative brand storytelling.
This campaign proposal, developed by my classmates and me, is a social media campaign for a Tallahassee nonprofit focused on increasing consistent volunteer engagement. The campaign included audience research, campaign goals, messaging strategies, content planning, and a social media calendar. My primary role was creating the campaign’s content ideas, engagement tactics, and content calendar, helping ensure the organization had a strategic and sustainable approach to connecting with volunteers online.