Campaigns
Curated an Oculus giveaway campaign to boost student engagement. I led the campaign strategy and execution, while my digital marketing intern designed the promotional graphics.
In collaboration with FAMU Athletics and Grubhub, I curated this giveaway to boost student attendance at the basketball games. My digital marketing intern designed the promotional graphics.
Curated a Meta glasses giveaway campaign in partnership with Grubhub for the holiday season. I led the campaign execution, while my digital marketing intern designed the promotional graphics.
Created a themed giveaway campaign around football's biggest championship weekend, leveraging a timely cultural moment to drive audience engagement and increase participation and sales at our campus restaurants, my digital marketing intern designed the promotional graphics.
Created a giveaway campaign to build excitement for the first home football game of the season. Driving engagement and participation across campus. I developed the giveaway concept and managed its rollout, while my digital marketing intern designed the promotional graphics.
Black History Campaign
I created promotional graphics and a social media reel for a Black History Trivia campaign for Metz Culinary Management, designed to test students’ knowledge of Black history while increasing engagement between students and campus dining services. The campaign combined interactive content with eye-catching visuals to encourage participation, spark conversation, and strengthen Metz’s connection with the campus community.
Newsletters
I wrote and designed weekly newsletters for the Acworth summer camp program, giving parents a behind-the-scenes look at their children’s camp experiences through engaging updates, highlights, and visuals. The newsletters helped strengthen communication between camp staff and families while showcasing weekly activities and memorable moments.
“Big Game” Raffle Campaign
In anticipation of the Big Football game, I helped promote a student giveaway campaign by creating a tutorial video that walked students through how to enter and participate. I also designed promotional graphics highlighting the giveaway prizes, helping build excitement around the event while increasing student engagement with Metz Culinary Management on campus.
